Welcome to Daisyland
About Me
I’ve spent most of my career designing products that are complex by nature, enterprise systems, regulated platforms, and emerging technologies where requirements evolve faster than interfaces.
I’m most comfortable working close to ambiguity: partnering with product and engineering early, asking hard questions, and shaping workflows before they become screens. I care deeply about clarity, reliability, and scale, and I tend to focus on the parts of a product that quietly determine whether people trust it or struggle with it.
Resume / CV
NCR Voyix | UX/UI Designer: 2025 – 2026
Global digital commerce (SaaS, POS, Back-office platforms)
- Designed enterprise, role-based workflows across POS, mobile, and back-office platforms, improving cross-platform task completion and reducing operational friction
- Led end-to-end UX execution from discovery through interaction specs and developer-ready handoffs
- Using AI agent tools to generate and iterate on prototypes rapidly to reduce prototype cycle time and enabling earlier engineering collaboration. Partner closely with Product and Engineering to balance user needs, platform constraints, and scalability
- Conducted usability testing and iterative validation with UX research support, translating insights into measurable workflow and efficiency improvements
TASSAT | Lead UX/UI Designer: 2022 – 2024
Private-blockchain B2B real-time payment (SaaS)
- Led product discovery and strategy workshops with C-level stakeholders to define vision, map enterprise journeys, and identify new revenue opportunities
- Redesigned enterprise onboarding and lifecycle workflows, reducing friction by 80% and improving activation and retention through clearer guidance and error prevention
- Built and maintained a component-based design system in Figma, improving system consistency, accessibility alignment, and reducing developer handoff time by 60%
JOHNSON & JOHNSON | Product Designer III: 2022
MedTech (VELYS) surgical-robotics platform
- Refined safety-critical operating-room UI workflows, improving clarity, predictability, and error prevention in high-risk clinical environments
- Partnered with Engineering to ensure WCAG 2.1 AA accessibility compliance while maintaining multi-brand design system consistencyacross regulated products
Vaimo | UX/UI Designer: 2021 – 2022
Global e-commerce agency
- Led UX audits and journey analysis for 8 enterprise storefronts; translating findings into data-informed conversion and retention improvements
- Planned and executed CRO and A/B experiments, optimizing checkout and multi-session user flows using behavioral metrics and funnel analysis
Goosy.World | Founder: 2020 – Present
A self-interest project involved AI/ML function. This project was inspired via my travel experiences and gather them together into an all-in-one application to suit busy city living people like myself but yet wanting to explore everywhere
- Concept to frame UX/UI design
- Flutter framework combine with AI/ML smart planning functionalities
Affinato & Lunetta | Lead Web Designer: 2020 – Present
Global wine trading company
- Leading the current design team in building the eCommerce website with backend admin system
- Multilingual eCommerce website design with promotional banners
- Trade show print material design and arrangement
Meigae International, Inc. | Lead Visual Designer: 2014 – Present
Global building material trading company
- Lead product photoshoots and digitally enhance pictures utilizing industry-leading photo editing software. Design branded materials including website content, print banners, promotional materials, and business cards
- Recreated and revitalized cohesive brand identity, including logo, website, and print materials development
Additional Experience
- Visual Designer @Hadrius, New York, USA: 2026
- Visual Designer @WONE, London, UK: 2026
- Visual Designer / Marketing Coordinator @Hitachi Vantara, Santa Clara, California, USA: 2018 – 2020
- Lead Visual Designer @The Central Clinic, Hong Kong: 2019
- Lead Visual Designer @EcoWaterless, Vancouver, Canada: 2016 – 2018
- Lead Visual Designer @Bears Nutrition, Vancouver, Canada: 2016 – 2018
- Lead Visual Designer @CSBio, Menlo Park, California, USA: 2015 – 2018
- Creative Director @666Bet, Taipei, Taiwan: 2014 – 2015
- Lead Digital / Visual Designer @Initial Rewards, London, UK: 2010 – 2014
- Visual Designer / Studio Manager @CL Design UK Ltd., London, UK: 2008 – 2009
- Design Intern @Alexander McQueen, London, UK: Summer 2007
- Nurse Unit Volunteer @Stanford University Health Care, Palo Alto, California, USA: 2018 – 2020