Welcome to Daisyland

I Am…

Product Designer specializing in complex, regulated, SaaS, AI workflows, payments, future-state systems, and safety-critical interfaces.

17+ years design enterprise workflow across multi-product ecosystems with a sharp focus on system thinking, scalability, and accessibility.

Collaborates at the executive level to set vision; uses AI tools (Figma Make, Cursor, Lovable) to compress iteration cycles while preserving intent. Cuts friction from onboarding and repeat-task flows, bridges product and engineering, and applies AI-driven insights to validate decisions before a single line of code is written.

Case Studies

FinTech

Interface that streamlines complex transactions into an intuitive, institutional-grade command center

A remote control interface provides surgeons with a seamless, immersive, and zero-latency experience from outside the operating room

An intuitive travel application where users input travel parameters while being inspired by contextually relevant recommendations

Complex Systems & Enterprise UX

Designed role-based workflows for enterprise SaaS products across fintech, commerce, POS, and back-office platforms
Focused on onboarding, lifecycle flows, repeat-task efficiency, and error prevention in high-volume operational systems
Improved returning-user engagement by ~15% through clearer dashboard structure and task prioritization

Fintech, Regulated & High-Risk Products

Led UX for a real-time B2B payments platform built on private blockchain infrastructure
Reduced enterprise onboarding friction by ~80% through clearer guidance, role-aware flows, and better failure-state handling
Designed and refined safety-critical operating-room UI workflows, improving clarity and predictability in regulated clinical environments

System Thinking & Collaboration

Built and maintained component-based design systems, reducing design-to-development handoff time by ~60%
Partnered closely with product, engineering, and leadership from early discovery through implementation
Applied experimentation and behavioral metrics to improve activation, engagement, and multi-session task completion