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Welcome to Daisyland

Welcome to DaisylandWelcome to DaisylandWelcome to Daisyland
  • Home
  • Case Studies
  • Front-End Digital
  • Print
  • About Me
  • Contact

I Am...

Product Designer specializing in complex, regulated, SaaS, AI workflows, payments, future-state systems, and safety-critical interfaces

17+ years of experience designing enterprise and emerging-technology products across fintech, AI-adjacent systems, and regulated environments


My work focuses on making difficult workflows clearer and more reliable especially where requirements are evolving, constraints are real, and outcomes matter. I partner closely with product, engineering, and leadership to translate ambiguity into scalable, thoughtful user experiences, often for systems that can’t be fully shown or reduced to polished screens.

Case Studies

FinTech

The Travel App

FinTech

Interface that streamlines complex transactions into an intuitive, institutional-grade command center

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MedTech

The Travel App

FinTech

A remote control interface provides surgeons with a seamless, immersive, and zero-latency experience from outside the operating room

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The Travel App

The Travel App

The Travel App

The Travel App Case Study

An intuitive travel application where users input travel parameters while being inspired by contextually relevant recommendations

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Core Skills

Complex Systems & Enterprise UX

Fintech, Regulated & High-Risk Products

Fintech, Regulated & High-Risk Products

  • Designed role-based workflows for enterprise SaaS products across fintech, commerce, POS, and back-office platforms
     
  • Focused on onboarding, lifecycle flows, repeat-task efficiency, and error prevention in high-volume operational systems
     
  • Improved returning-user engagement by ~15% through clearer dashboard structure and task prioritization

Fintech, Regulated & High-Risk Products

Fintech, Regulated & High-Risk Products

Fintech, Regulated & High-Risk Products

  • Led UX for a real-time B2B payments platform built on private blockchain infrastructure
     
  • Reduced enterprise onboarding friction by ~80% through clearer guidance, role-aware flows, and better failure-state handling
     
  • Designed and refined safety-critical operating-room UI workflows, improving clarity and predictability in regulated clinical environments

System Thinking & Collaboration

Fintech, Regulated & High-Risk Products

System Thinking & Collaboration

  • Built and maintained component-based design systems, reducing design-to-development handoff time by ~60%
     
  • Partnered closely with product, engineering, and leadership from early discovery through implementation
     
  • Applied experimentation and behavioral metrics to improve activation, engagement, and multi-session task completion

Other Work Sample

Drink bottle design
H&M Flyer Design

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