daisy hsiao

daisy hsiaodaisy hsiaodaisy hsiaodaisy hsiao
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daisy hsiao

daisy hsiaodaisy hsiaodaisy hsiao
  • Home
  • Case Studies
  • UI / UX
  • Digital / eCommerce
  • Print / Branding
  • About Me
  • Contact

Welcome to Daisy's Online Portfolio

Product Designer specializing in complex, regulated, and future-state systems, payments, AI workflows, and safety-critical interfaces

17+ years of experience designing enterprise and emerging-technology products across fintech, AI-adjacent systems, and regulated environments


My work focuses on making difficult workflows clearer and more reliable especially where requirements are evolving, constraints are real, and outcomes matter. I partner closely with product, engineering, and leadership to translate ambiguity into scalable, thoughtful user experiences, often for systems that can’t be fully shown or reduced to polished screens.

Core Skills

Complex Systems & Enterprise UX

System Thinking, Collaboration & Outcomes

Fintech, Regulated & High-Risk Products

  • Designed role-based workflows for enterprise SaaS products across fintech, commerce, POS, and back-office platforms
     
  • Focused on onboarding, lifecycle flows, repeat-task efficiency, and error prevention in high-volume operational systems
     
  • Improved returning-user engagement by ~15% through clearer dashboard structure and task prioritization

Fintech, Regulated & High-Risk Products

System Thinking, Collaboration & Outcomes

Fintech, Regulated & High-Risk Products

  • Led UX for a real-time B2B payments platform built on private blockchain infrastructure
     
  • Reduced enterprise onboarding friction by ~80% through clearer guidance, role-aware flows, and better failure-state handling
     
  • Designed and refined safety-critical operating-room UI workflows, improving clarity and predictability in regulated clinical environments

System Thinking, Collaboration & Outcomes

System Thinking, Collaboration & Outcomes

System Thinking, Collaboration & Outcomes

  • Built and maintained component-based design systems, reducing design-to-development handoff time by ~60%
     
  • Partnered closely with product, engineering, and leadership from early discovery through implementation
     
  • Applied experimentation and behavioral metrics to improve activation, engagement, and multi-session task completion

Case Studies

The Travel App

Affinato Lunetta

The Travel App

The Travel App Case Study

A travel app made for people who doesn’t do journey planning but yet wanting to go everywhere

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Bottless

Affinato Lunetta

The Travel App

Create multi-platform websites to manage different restaurants separately under one umbrella

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Affinato Lunetta

Affinato Lunetta

Affinato Lunetta

A multilingual responsive website to improve website traffic and online purchase

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OTHER WORK SAMPLE

Drink bottle design
H&M Flyer Design

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