About Me

Select Clients: The Central Clinic, Hitachi Vantara, Meigae International Inc., Ecowaterless, Bears Nutrition, CSBio, Peace of Green, Ministry of Sound, Williams Lea Tag, Connoisseur Magazine, CL Design UK Ltd., CoutureLab, Royal China Group, Diamond Touch Magazine, Them London. 

A self-interest project involved AI/ML function. This project was inspired via my travel experiences and gather them together into an all-in-one application to suit busy city living people like myself but yet wanting to explore everywhere. 

• Concept to frame UX/UI design.
• Flutter framework combine with AI/ML smart planning functionalities. 

Leading the current design team in building the eCommerce website with backend admin system.

• Multilingual eCommerce website design with promotional banners.
• Trade show print material design and arrangement.

Lead product photoshoots and digitally enhance pictures utilizing industry-leading photo editing software. Design branded materials including website content, print banners, promotional materials, and business cards. 

• Recreated and revitalized cohesive brand identity, including logo, website, and print materials development. 

Spearhead branding strategies through innovative multimedia channels including webinars, video content, and social media engagement. Direct cross-functional design teams to manage projects and organizational content. Lead widget development, web page improvement, and other customer experience enhancements. Create and manage brand- centered content including editorial reviews and digital promotions. Connect with clients through email. Collect, analyze, and report data on international marketing initiatives communications. 

• Oversaw marketing materials used in product launch.
• Interfaced with client marketing and engineering teams to revise and develop designs.
• Monitored activities & events budget and return on investment (ROI). 

Lead innovative multichannel marketing strategies, including promotional material design and website development. 

• Created strategic branding materials for the Central Clinic with expert design of business cards, logos, and promotional office graphics. 

Managed website design, development, and maintenance through WordPress to improve e-Commerce functions and website wireframe. Authored company brand book, determined flyer design, and managed popup shop booth. 

• Developed highly effective teams of creative professionals by scouting, hiring, training, and performance managing high-potential candidates.
• Restructured and strengthened company identity through logo, application, and website development.

Lead website and wireframe design to create consistent branding image across print and digital media. Created web- based and social media content for SEO and monitored search data to track and benchmark user engagement. Wrote newsletters and designed promotional items in alignment with branding standards. 

• Crafted organizational identity through consistent design strategies in creating logos, web pages, and products such as beverage packaging.

Supported e-Commerce functions with code editing and WordPress expertise. Created website banner, SEO content, social media pages, and logos. Designed promotional flyers and trade show booth with in English and Chinese.

• Developed informative keynote presentation to showcase recreated company branding identity to key clients.

Directed design of digital wireframes, mobile applications, and websites in three languages. Maintained company webpages and promotional material design.

• Headed dynamic creative team to lead website/application development in multiple languages.

Developed promotional marketing materials, and client communications. Trained and led creative teams to coordinate strategic merchandise designs for gifts, clothing, stationaries, and chipsets. Developed wireframes and HTML mailers.

• Designed engaging digital slot games for multiple online casino publishers. 

• Visual Designer / Studio Manager | CL Design UK Ltd., London, UK: 2018 - 2019
• Design Intern | Alexander McQueen, London, UK: Summer 2007
• Nurse Unit Volunteer | Stanford University Health Care, Palo Alto, California, USA: 2018 - 2020