About Me

Global digital commerce (SaaS, POS, Back-office platforms)

• Designed enterprise, role-based workflows across POS, mobile, and back-office platforms, improving cross-platform task completion and reducing operational friction
• Led end-to-end UX execution from discovery through interaction specs and developer-ready handoffs, partnering closely with Product and Engineering to balance user needs, platform constraints, and scalability
• Conducted usability testing and iterative validation with UX research support, translating insights into measurable workflow and efficiency improvements

Private-blockchain B2B real-time payment (SaaS)

• Led product discovery and strategy workshops with C-level stakeholders to define vision, map enterprise journeys, and identify new revenue opportunities
• Redesigned enterprise onboarding and lifecycle workflows, reducing friction by 80% and improving activation and retention through clearer guidance and error prevention
• Built and maintained a component-based design system in Figma, improving system consistency, accessibility alignment, and reducing developer handoff time by 60%

MedTech (VELYS) surgical-robotics platform

• Refined safety-critical operating-room UI workflows, improving clarity, predictability, and error prevention in high-risk clinical environments
• Partnered with Engineering to ensure WCAG 2.1 AA accessibility compliance while maintaining multi-brand design system consistencyacross regulated products

Global e-commerce agency

• Led UX audits and journey analysis for 8 enterprise storefronts; translating findings into data-informed conversion and retention improvements
• Planned and executed CRO and A/B experiments, optimizing checkout and multi-session user flows using behavioral metrics and funnel analysis

A self-interest project involved AI/ML function. This project was inspired via my travel experiences and gather them together into an all-in-one application to suit busy city living people like myself but yet wanting to explore everywhere. 

• Concept to frame UX/UI design
• Flutter framework combine with AI/ML smart planning functionalities

Leading the current design team in building the eCommerce website with backend admin system.

• Multilingual eCommerce website design with promotional banners
• Trade show print material design and arrangement

Lead product photoshoots and digitally enhance pictures utilizing industry-leading photo editing software. Design branded materials including website content, print banners, promotional materials, and business cards. 

• Recreated and revitalized cohesive brand identity, including logo, website, and print materials development

• Visual Designer / Marketing Coordinator @Hitachi Vantara, Santa Clara, California, USA: 2018 - 2020
• Lead Visual Designer @The Central Clinic, Hong Kong: 2019
• Lead Visual Designer @EcoWaterless, Vancouver, Canada: 2016 - 2018
• Lead Visual Designer @Bears Nutrition, Vancouver, Canada: 2016 - 2018
• Lead Visual Designer @CSBio, Menlo Park, California, USA: 2015 - 2018
• Creative Director @666Bet, Taipei, Taiwan: 2014 - 2015
• Lead Digital / Visual Designer @Initial Rewards, London, UK: 2010 - 2014
• Visual Designer / Studio Manager @CL Design UK Ltd., London, UK: 2008 - 2009
• Design Intern @Alexander McQueen, London, UK: Summer 2007
• Nurse Unit Volunteer @Stanford University Health Care, Palo Alto, California, USA: 2018 - 2020