Meigae International

Meigae International is a Taiwanese company established in 1991 selling architecture related materials. They were looking for a total rebranding including launching their first website. I have been given a total freedom on the rebranding but of course there are budget limit I need to take into account too.

Client is aiming to switch their website into an online shop later stage but staying as online catalogue for the time being; therefore I need to take the functionality into consideration; to build it now but enable to switch it off until client needs it.

I want to make the whole brand very clean so each product is clear and speaks itself and since client is aiming to turn the website into an online shop, so I need to make sure all the info are very clear so customer will be able to make the purchase without having questions as it's not simply buying a piece of clothing, it's boxes and boxes of tiles.