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daisy hsiao

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  • Home
  • Case Studies
  • UI / UX
  • Digital / eCommerce
  • Print / Branding
  • About Me
  • Contact

Case Study 2 - Bottless

Create multi-platform websites to manage different restaurants separately under one umbrella

  • Project Duration: May 2021 - July 2021


  • My Role: UX & UI Designer


  • Tools: Adobe XD, Photoshop, Illustrator, Square Space, Wix


  • Responsibilities: Sitemap drawing in Adobe XD, cross-platform structure management and maintaining website back-end


  • The Problem: With the growth of the company and new restaurants creation in different branding; it became harder for the mother umbrella company to maintain and manage all the sites together


  • The Goal: Combine multiple websites with different back-end system and create an umbrella platform to linked all branches together

The Challenges

Branch Management

  1. Each branch manager will have their own site back-end to maintain and part of my role is to structure the back-end to the easiest so each branch can handle the future update
  2. The mother umbrella website / back-end needs to provide the relevant domain to the future new brands consistently

Cross-Platform Branding

  1. Client built their original (mother) website via Square Space but their eCommerce function has to contain offline checkout (place order without paying) which Squarer Space doesn't provide that so I had to build the online store via Wix
  2. Getting the same branding / style across different website builder platforms is challenging due to the limitation on how each platform can performed

Cross-Platform Structure

Sitemaps

Sitemap

Sitemap

Sitemap_Linked

Sitemap_Linked

Cross-Platform Back-End

Square Space Back-End

Square Space Back-End

Wix Back-End

Wix Back-End

End Result

Square Space End Result

Square Space End Result

Wix End Result

Wix End Result

TakeAways & Going Forward

What I Learned

It is always challenging to have customized design in any of the website builder due to the various limitations.


Although most of website builder are very well-built and user friendly nowadays; but there are still small details that cannot make the two platforms look exactly the same when making one website.

What I Can Do Better

I can also try create an online order form in the original Square Space platform meaning the whole project probably won't need to be a crossed-platform.

Going forward

I would like to create a new page to showcase online feedback or a page people can talk about the restaurant as this client do received great amount of excellent reviews on their social media pages; and it could make a good impact showcasing them on the official website too.

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