Case Study 1 - The Travel App

• Project Duration: May 2020 - Present

• My Role: UX & UI Designer

• Tools: Figma, Sketch, Adobe XD, Photoshop, Illustrator, Flutter

• Responsibilities: All UX approaches including personas, discover user pain points, user journey maps, ideations, storyboards, wireframe, UI design, prototype, user testing, usability study, accessibility consideration and affinity diagram

• The Problem: Most people love traveling but not everyone like doing travel planning or they have busy schedule

• The Goal: Create a app that allows people to plan journey with just few clicks and giving recommendations to users according to their sign up preferences

1. Users want to see more function after adding all sightseeing spots
2. User not sure what to do after adding all sightseeing spots

1. User found save button icon and location aren't obvious enough
2. User now want to have restaurant reservation function

I wanted to use one color tone to keep the app with cleaner looking but turns up the contrast for the CTA buttons and background isn’t enough for users to notice where the CTA button locate.

Some users doesn’t recognized the save button icon I used due to floppy disk isn't popular nowadays.

Provide more space around text and make sure user doesn’t mis-clicked something else.

Users in general like a straightforward interface instead of too much browsing around. In another word, too many choices makes is harder to decide 

I can do more infographic research and creation on what icon to use to avoid the same mistake I made for the save CTA button as some participants doesn't recognize the icon but still click on it as it looks like the next action to take

I would like to implement more functions such as ticket booking, hotel reservation just as what some of the participants suggested to have a more completed all-in-one application