Welcome to Daisy's Online Portfolio

 Principal-level product designer with 17+ years shaping user engagement, activation, and retention across fintech,

SaaS, med-tech, and global e-commerce. Blends deep UX craft with data-driven experimentation; A/B testing, funnel

analysis, behavioral design, and lifecycle optimization.

Experienced in designing multi-platform experiences (web, mobile, POS) and leading design system at scale. Skilled in

applying AI across the UX workflow including predictive insights, personalization, and conversational interfaces.

Partnered with PM, Engineering, and Data Science teams to launch engagement initiatives that materially improve

activation, reduce friction, and increase returning-user value. Fluent in English, Mandarin, and Cantonese; experienced

contributing to distributed global teams.